Our Story
Bringing true Neapolitan pizza to life with heart since 1985
From Naples to your neighborhood
Crust & Ember Pizzeria started with a simple aspiration: to deliver genuine Neapolitan pizza to London. Established by the Anderson family in 1985, our pizzeria began as a small, family-owned spot with recipes passed down through generations.
Our founder, Jordan Hale, learned the craft of pizza-making during travels across Italy, studying under master pizzaiolos in Naples—the birthplace of pizza. Returning to the UK, she aimed to recreate the magic of authentic Italian pizza using traditional techniques and the finest ingredients.
What began as a modest 12-seat pizzeria has grown into a beloved local institution, yet our commitment to quality and authenticity has never wavered. We still use the same wood-fired oven techniques, mix dough daily, and source the highest-quality ingredients available.
Today, Crust & Ember Pizzeria remains family-owned and operated, with the second generation of the Anderson family now leading our passionate team. While we’ve embraced some modern innovations, the essence of our business remains the same: crafting delicious, authentic pizza that brings people together.
Our Values
Quality Ingredients
We source the freshest, top-quality ingredients, working with local farmers and Italian suppliers to preserve authentic flavors.
Traditional Methods
Our pizzas are crafted with time-honored techniques, with dough fermented for 48 hours and baked in genuine wood-fired ovens.
Community Focus
We’re more than a restaurant—we’re a part of the community, supporting local initiatives and offering a welcoming space for all.
Sustainability
We’re committed to eco-friendly practices, from reducing food waste to using sustainable packaging and supporting responsible farming.
Meet Our Team
The passionate people behind our delicious pizzas
Jordan Hale
Owner & Head Chef
Second-generation owner who trained in Naples and has refined our recipes for over 15 years.
Ava Moreno
Executive Chef
Trained in Italy and brings 12 years of culinary expertise to our kitchen, specializing in seasonal specialties.
Lorenzo Bianchi
Master Pizzaiolo
Born in Naples, Lorenzo has been crafting perfect pizzas for over 20 years and trains all our pizza chefs.
Mia Collins
Restaurant Manager
Ensures every guest has an exceptional dining experience and leads our front-of-house team with warmth and efficiency.
Kai Nakamura
Sommelier & Beverage Director
Curates our beverage program, focusing on Italian-inspired juices options and ideal pizza pairings.
What Our Customers Say
The most authentic Neapolitan pizza I've tasted outside of Italy. The crust is delightfully chewy with those charred spots that only a wood-fired oven can create.
James Wilson
I love that Crust & Ember Pizzeria uses local ingredients and sustainable practices. You can taste the difference in every bite. Their seasonal specials are always something to look forward to!
Sarah Johnson
Been coming here for years and the quality never wavers. The staff treats you like family, and the pizza... it's heavenly. Don't miss the Truffle Mushroom pizza!
Michael Rodriguez
Awards & Recognition
Best Pizzeria in Karlport
Local Food Awards, 2018-2022
Top 50 Pizzerias in the UK
National Restaurant Guide, 2021-2023
Authentic Neapolitan Pizza Certification
Associazione Verace Pizza Napoletana, 2018
Sustainable Business Practice Award
Regional Green Business Association, 2022
Come Visit Us
Experience the taste of genuine Italian pizza in a warm, welcoming setting